Diagnostic Service Specification

Funnel Friction Diagnostic

Targeted step-by-step drop-off inspection for conversion, onboarding, and multi-stage verification workflows.

Pricing Basis Fixed scope: $1,800 – $3,200
Typical Duration 5 to 7 business days
Delivery Mode Funnel Matrix + Root-Cause Log + Action Plan
Ideal For Growth Engineers & Conversion Product Managers
Funnel Friction Diagnostic

Service Overview

The Funnel Friction Diagnostic focuses exclusively on a single high-value sequence within your application: multi-step checkout, user registration and team invitation, subscription upgrades, or identity verification workflows.

Standard funnel metrics display the aggregate drop-off percentage between Step A and Step B. Our diagnostic analyzes what users actually do during the transition window: identifying hesitation intervals, excessive back-and-forth navigation between tabs, silent form validation errors, and peripheral element distractions.

What We Examine

  1. Step Transition Latency: Quantifying the distribution of time spent on individual input fields and modal confirmations.
  2. Form Interaction Anomalies: Detecting autofill failures, field re-entry rates, and unhandled keyboard events on mobile screens.
  3. Exit Intent Precursors: Analyzing cursor acceleration, idle pauses, and tab-blur patterns that precede workflow abandonment.
  4. Error Messaging Clarity: Evaluating how inline error notifications are visually and semantically conveyed to users across viewport dimensions.

Concrete Deliverables

  • Funnel Micro-Drop Breakdown: Quantitative step attribution distinguishing between intentional exits, technical failures, and hesitation timeouts.
  • Annotated Friction Video Clips: Curated screen recordings highlighting exact stumbling blocks.
  • Remediation Specification: Concrete frontend component adjustments, copy refinements, and input validation timing changes.
  • Implementation Q&A: A dedicated 45-minute debrief with your growth and frontend engineers.

Timelines & Pricing

The diagnostic is delivered within 5 to 7 business days for a fixed fee starting at $1,800 USD.

Inquire about a funnel diagnostic to discuss your current drop-off patterns with our practice.

Ready to Initiate This Diagnostic?

We begin with a confidential 30-minute scoping discussion to examine your application's current event stream volume, key friction symptoms, and compliance requirements.